Crafting intuitive digital experiences that connect and inspire.
Education
2017-2018 | Nottingham, UK
MSc. (2:1 Hon.) | Human-Computer Interaction | Computer Science Department
B.A. (Cum Laude Hon.) | Psychology; Special Focus in Art
Member of Psi Chi (International Psychology Honorary Society)
Study Abroad Program | Psychology (with program scholarship)
2012-2016 | Decatur, GA, USA (with Academic Scholarship)
2013 Autumn Semester | London, UK
Work & Project Experience
Jan 2023 - Dec 2024 · 2 yrs
In my role as Senior UX & UI Designer, I led the design and user experience for a diverse portfolio of software products, including mobile applications (Android and iOS), a sophisticated PC service operation system, and web-based platforms. My work spanned both B2B (e.g., locklypro.com, lap.lockly.com) and B2C (lockly.com) segments, with a focus on delivering seamless, user-centered designs for LOCKLY's "Total Access Control" solutions.
Key Responsibilities and Achievements:
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Product Management: Oversaw the design and user experience of all company software products, ensuring cohesive and intuitive interfaces across platforms.
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Interaction Design: Led the creation and enhancement of product interactions by developing interactive prototypes and finalizing user interfaces that resonate with our user base.
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Competitive Analysis: Conducted competitor research and analysis to stay ahead of market trends and inform strategic design decisions.
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UX Strategy: Developed user personas, wireframes, and interaction flows, transforming concepts from the 0-to-1 phase into fully realized designs for both new and existing products.
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Product Innovation: Spearheaded the revamp of existing software products and the design of new applications, driving projects from initial concept to launch.
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Design Leadership: Guided and mentored UI designers in producing high-fidelity screens, making final design decisions, and managing development handoffs to align with technical and business requirements.
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Team Management: Directed and supported the design team, fostering collaboration and encouraging innovation to deliver high-quality outcomes.
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UX Writing: Contributed as a UX writer, crafting clear and engaging content for various software applications to enhance user experience.
Throughout my time with LOCKLY, I consistently balanced user needs with business goals, delivering designs that not only enhanced user satisfaction but also drove business growth. I continuously strive to balance user needs with business goals, delivering designs that not only look great but also function seamlessly, thereby enhancing user satisfaction and driving business growth.
Product UX Designer - DegreeLabs | Remote & UK
Feb 2022 - Jul 2022 · 6 mos
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Co-defined product scope and features to enhance user experience
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Led user research, including interviews and analysis, to inform product decisions
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Developed user journey maps for improved product usability
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Contributed to product decision-making based on competitor analysis and user feedback
Project UX & UI Designer - Sannam S4 Group | Remote & UK
Jan 2021 - Dec 2021 · 1 yr
Project Overview: Led the UX and UI design for a contracted project to create a microsite aimed at efficiently capturing, tracking, and converting potential leads for Sannam S4's Transnational Education (TNE) initiatives. The microsite functioned as both a shop-window for showcasing TNE offerings and an interactive tool for data collection and matchmaking.
Key Responsibilities and Achievements:
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Developed a web-based database system for a data-capturing microsite, streamlining partnerships between global higher education institutions.
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Conducted in-depth market research and competitive analysis to ensure the design aligned with both user and institutional needs.
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Created detailed User Personas and User Journeys, reflecting insights from key stakeholders and target users to shape the platform’s functionality.
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Designed custom UI icons and assets to establish a cohesive design system, ensuring consistency across the microsite.
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Iterated on lo-fi and hi-fi wireframes and prototypes, incorporating feedback from sample users to refine the product.
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Led usability testing sessions and heuristic evaluations to identify pain points and optimize the platform’s user experience.
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Post-launch, managed maintenance and continuous improvements, fine-tuning the system based on user behaviour and feedback to drive engagement.
UX & UI Designer - Proodle Solutions Limited | UK
May 2018 - Dec 2021 · 3 yrs 8 mos
Proodle Solutions Limited provides mobile applications to attract, engage and convert the next generation of highly qualified students to study at university. Customised mobile apps to help universities reduce carbon footprint and attract top students.
Key Responsibilities and Achievements:
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Wireframing & Interaction Design: Led the creation of user interaction flows, information architecture, and iterative wireframes for mobile and web apps, integrating user insights to streamline navigation and enhance user experience.
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UI Prototypes & Mockups: Designed UI screens and interactive prototypes, optimizing layouts and interface elements for user engagement and functionality across multiple devices.
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Brand & Web Management: Rebranded the company’s digital identity, redesigning the logo, style guide, and marketing materials. Enhanced the company website by improving site structure and content, leading to increased user interaction and brand consistency.
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UX Documentation & Testing: Produced comprehensive UX documentation, including User Personas, User Journeys, and User Flows, facilitating seamless communication between design and development teams. Conducted usability testing, drafting all relevant documentation, including informed consent and testing instructions.
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Collaboration & Delivery: Worked closely with developers and cross-functional teams to deliver high-quality prototypes and UI solutions, aligning with business objectives and user needs.
Lab Coordinator - Agnes Scott College (Computational Behavior Dynamics Lab) | Decatur, Georgia, USA
February 2016 - August 2016 · 7 mos
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Administered research procedures, pilot tests, and experiments to ensure accurate data collection
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Oversaw lab setup for research activities
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Maintained security and accessibility of collected data to support ongoing projects
Undergraduate Research Assistant - Georgia Institute of Technology (Human Factors and Aging Lab) | Atlanta, Georgia, USA
May 2015 - Feb 2016 · 10 mos
The projects mainly focused on how senior users interpret automation issues from the use of activity trackers.
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Conducted qualitative data analysis with SPSS on fitness and activity trackers, collaborating on coding schemes with at-the-time graduate student Kimberly Preusse
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Managed participant registry, conducted literature review, and transcribed interviews for various research projects.
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Collaborated on projects focusing on technology acceptance, usability, self-efficacy, user needs, and automation issues related to activity trackers.
The primary project objectives included:
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the technology acceptance of older adults to activity trackers
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the usability of activity trackers
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the changes of self-efficacy for older adults over short periods of exercise with a tele-wellness system
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the user needs experienced by adults aging with vision, hearing, and mobility impairments
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the process through which users interpret automation issues
Psychology Department Course Tutor - Agnes Scott College | Decatur, Georgia, USA
February 2015 – December 2015 · 11 mos
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Tutored 60 students in Introduction to Psychology, providing 5 hours of weekly support.
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Prepared review presentations for exam preparation and assisted with grading.
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Collaborated with faculty to enhance student learning outcomes through personalised support.
Undergraduate Research Assistant - Developmental Psychology Laboratory | Decatur, Georgia, USA
February 2014 - July 2014 · 6 mos
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Conducted literature reviews, reviewed IRB forms, and compiled research documents for team discussions.
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Recruited participants and assisted in ongoing research projects.
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Collected, entered, and analysed data from research participants.
Outpatient Program Intern - Children's Healthcare of Atlanta | Atlanta, Georgia, USA
May 2014 - August 2014 · 4 mos
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Prepared clinical treatment sessions for outpatients in the Feeding Disorder Program.
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Assisted therapists and psychologists in recording qualitative data for therapy protocol adjustments.
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Collaborated with the interdisciplinary team to ensure comprehensive care for patients.
